Sundance Film FestivalRebranding IdentityThe Sundance Film Festival rebranding introduces an energetic and playful visual identity. Using saturated colors, abstract patterns, and dynamic posters, the design captures the festival’s innovative spirit while strengthening its connection with audiences through bold visual storytelling.
LOGO
My logo concept draws inspiration from sentence structure, aiming to visually convey storytelling.
I employed various shapes to represent the diverse narratives within the film industry.
POSTERS
EXTERIOR & INTERIOR DESIGN
“AMPLIFYING VOICES, CHANGING PERSPECTIVES”
STATIONERY
BRAND EXPERIENCE (MOVIE CARDS)
BRAND GUIDELINES
LOGO DEVELOPMENT PROCESS