I am Jenny Lee, a graphic designer creating visual identities and digital experiences, driven by curiosity and innovation.
Works
Currents Festival
Fauve
Fired Visions
Info
Playground
© 2026 Jenny Lee All Rights Reserved RyseRebranding
RYSE Hotel is a creative lifestyle hotel located in the heart of Hongdae, Seoul. Inspired by the neighborhood’s energy, music, art, and youth culture, RYSE is more than just a place to stay. It redefines the hotel as a bold creative hub where people can connect, express themselves, and discover new experiences. Rooted in the idea of “rise,” the identity reflects growth, individuality, and Seoul’s creative spirit through a vibrant and modern visual system.
LOGO
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After
ICONS
POSTCARDS
LOGO INITIAL IDEATION
BRANDSCAPE