Routa
A Navigation App That Prioritizes
Safer Routes for Night WalkersA hypothetical safety-first navigation app designed for students and women walking alone at night. It uses real-world safety data to recommend safer routes while supporting accessibility through step-free navigation, smart glasses guidance, SOS alerts, and live location tracking.
THE CHALLENGE
People need safer ways to navigate
when walking alone at night
Many people, especially when walking alone at night, feel anxious
due to limited safety information. Traditional navigation apps focus
on speed, not personal safety. There is a gap between getting somewhere efficiently and feeling secure while doing so.
KEY QUESTIONS
What challenges or anxieties do users
face when navigating at night, and how could Routa help them feel safer and
more confident?
What information or guidance do users
need in real time to make better decisions while moving through spaces at night?
What features or design elements would make people more likely to trust and rely on Routa for nighttime navigation?
DESIGN PROCESS
MISSION STATEMENT
COMPETITIVE LANDSCAPE
POSITIONING MATRIX
PERSONA
POSTURE STUDY
DESIGN CRITERIA
ECOSYSTEM DIAGRAM & STRUCTURE MAP
LOGO
DESIGN SYSTEM
MOBILE DESIGN
SMART GLASSES
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Ray-Ban Meta
AI Glasses
SCENARIO BOARD