Rebranding Project
Currents New Media Festival is a contemporary art festival in Santa Fe that explores how code, light, sound, and emerging technologies reshape the way we sense the world. This idea became the foundation of the rebrand. Rather than treating the festival as a static identity, the project reframes Currents as an evolving system shaped by flow, signal, and interaction. The rebrand emphasizes flexibility and responsiveness, allowing the identity to adapt across mediums while capturing the immersive, experimental spirit of the festival.
Logo
The Currents festival logo is designed as a flexible system rather than a fixed mark. Using adjustable parameters such as frequency, depth, thickness, speed, and scale, the wave-based form can continuously shift while maintaining its core structure. The logo can also react to live audio input, allowing sound to directly influence its movement and texture. This system-based approach makes the logo adaptable and expressive, turning it into a responsive visual instrument rather than a fixed graphic.
Posters
ID Collaterals
Micro Exhibition
Tidal Logic is a micro exhibition within Currents Festival featuring immersive media artists Yehwan Song, Nicholas Landrieux, and Ksawery Komputery.
Their works explore shifting rhythms between body, environment, and algorithm.