I am Jenny Lee, a graphic designer creating visual identities and digital experiences, driven by curiosity and innovation.


Works
  • Routa
  • UI/UX

Currents Festival
  • Rebranding

  • Cold Stone
  • Rebranding & UI/UX

  • RYSE Hotel
  • Rebranding

Fauve
  • Movie Teaser Sequence

Fired Visions
  • Exhibition Catalog


Info
Playground


 © 2026 Jenny Lee All Rights Reserved


Currents Festival

Rebranding  ProjectA rebrand for Currents New Media Festival, a contemporary art festival in Santa Fe exploring the intersection of art and emerging technology. The identity is designed as an adaptive evolving system shaped by flow, signal, and interaction, reflecting the festival’s immersive and experimental nature.







LOGO

The logo is designed as a flexible system rather than a fixed mark. Using adjustable  
parameters, the wave-based form can shift continuously while maintaining its core structure. 




Before



After



POSTERS



ID COLLATERALS









EXHIBITION



Tidal Logic
is an exhibition within Currents Festival featuring immersive media artists Yehwan Song, Nicholas Landrieux, and Ksawery Komputery. Their works explore shifting rhythms between body, environment, and algorithm.






INTERACTIVE INSTALLATION

  














Tools Used for Installation
MadMapper, TouchOSC, After Effects, p5.js



CUSTOM TYPEFACES USED FOR POSTERS & LOGO