Sundance Film Festival

I am Jenny Lee, a graphic designer creating visual identities and digital experiences, driven by curiosity and innovation.

Works

Routa

UI/UX

Currents Festival

Rebranding

Cold Stone

Rebranding & UI/UX

Sundance Film Festival

Rebranding

Fauve

Movie Teaser Sequence

Fired Visions

Exhibition Catalog

Info
P layground

Sundance Film Festival

Rebranding Identity

The Sundance Film Festival rebranding introduces an energetic and playful visual identity. Using saturated colors, abstract patterns, and dynamic posters, the design captures the festival’s innovative spirit while strengthening its connection with audiences through bold visual storytelling.

LOGO

My logo concept draws inspiration from sentence structure,
aiming to visually convey storytelling. I employed various shapes
to represent the diverse narratives within the film industry.

POSTERS

EXTERIOR & INTERIOR DESIGN

“AMPLIFYING VOICES, CHANGING PERSPECTIVES”

STATIONERY

BRAND EXPERIENCE (MOVIE CARDS)

BRAND GUIDELINES

LOGO DEVELOPMENT PROCESS