RoutaA Navigation App That Prioritizes Safer Routes
for Night WalkersA safety-first navigation app designed for students and women walking alone at night. It uses real-world safety data to recommend safer routes while supporting accessibility through step-free navigation, smart glasses guidance, SOS alerts, and live location tracking.
THE CHALLENGE
People need safer ways to navigate when walking alone at nightMany people, especially when walking alone at night, feel anxious due to limited safety information. Traditional navigation apps focus on speed, not personal safety. There is a gap between getting somewhere efficiently and feeling secure while doing so.
MISSION STATEMENT
COMPETITIVE LANDSCAPE
POSITIONING MATRIX
PERSONA
POSTURE STUDY
DESIGN CRITERIA
ECOSYSTEM DIAGRAM & STRUCTURE MAP
LOGO
DESIGN SYSTEM
MOBILE DESIGN
SMART GLASSES
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