Sundance Film Festival Rebranding Project
The rebranding project for the Sundance Film Festival aimed to infuse the brand with an energetic and playful mood, reflecting its dynamic and innovative spirit. Through the use of highly saturated colors, abstract patterns, and dynamic posters, the design captures the festival’s essence in a bold and engaging way. This project focuses on visual storytelling to refresh the festival’s identity and create a stronger, more meaningful connection with its audience, bringing a modern and vibrant energy to its iconic image.
Logo
My logo concept draws inspiration from sentence structure,
aiming to visually convey storytelling. I employed various shapes to represent the diverse narratives within the film industry.
Posters
Brand Exterior & Interior Design
“AMPLIFYING VOICES, CHANGING PERSPECTIVES”
Stationery
Brand Experience (Movie Cards)
Brand Guidelines
ToolsIllustrator, After Effects, Photoshop, Indesign